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Understanding Mexicans and Americans

Cultural Perspectives in Conflict

  • Rogelio Diaz-Guerrero
  • Lorand B. Szalay

Part of the Cognition and Language book series (CALS)

Table of contents

  1. Front Matter
    Pages i-x
  2. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 1-13
  3. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 15-19
  4. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 21-40
  5. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 41-60
  6. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 61-76
  7. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 77-92
  8. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 93-108
  9. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 109-124
  10. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 125-143
  11. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 145-158
  12. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 159-174
  13. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 175-190
  14. Rogelio Diaz-Guerrero, Lorand B. Szalay
    Pages 191-206
  15. Back Matter
    Pages 207-297

About this book

Introduction

The Communication Lexicon is a new concept; it is a new source of information in the field of language and area studies. Its focus is on people's way of thinking, their frame of reference, their characteristic outlook on life. Compared to the more traditional area studies, our main focus is not on history or religion or geography, not on tangible material realities of existence in a particular country, but rather on people's shared subjective views of those real ities which are dominant in their minds. The focus of the analysis is essentially psychological; it is centered on perceptions and motivations which influence people's choices and behavior. Compared to individual psychology, the information repre­ sented by this volume is psycho-cultural in that it is centered on the shared perceptions and motivations which people with the same language, backgrounds, and experiences develop together into a shared cultural view or subjective representation of their universe. The attention psycho-cultural factors are receiving these days follows from the growing realization that their influences are powerful and yet they occur without people's awareness. Based on extensive empirical data produced through an analytic technique of indepth assessment, the Communication Lexicon presents the culturally characteristic system of meanings which members of a particular cultural community develop in construing their world. At the level of specifics the lexicon describes how selected themes such as family, society, work, and entertainment are perceived and understood by members of three cultures: Mexicans, Colombians, and U.S.

Keywords

attention behavior communication language

Authors and affiliations

  • Rogelio Diaz-Guerrero
    • 1
  • Lorand B. Szalay
    • 2
  1. 1.National University of MexicoMexico CityMexico
  2. 2.Institute of Comparative Social and Cultural StudiesChevy ChaseUSA

Bibliographic information

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