© 2020

The Inside Track to Excelling As a Business Analyst

Soft Skills That Can Accelerate Your Career


Table of contents

  1. Front Matter
    Pages i-xiv
  2. Roni Lubwama
    Pages 7-25
  3. Roni Lubwama
    Pages 27-40
  4. Roni Lubwama
    Pages 41-44
  5. Roni Lubwama
    Pages 45-51
  6. Roni Lubwama
    Pages 53-77
  7. Roni Lubwama
    Pages 79-110
  8. Roni Lubwama
    Pages 137-143
  9. Roni Lubwama
    Pages 145-151
  10. Roni Lubwama
    Pages 153-154
  11. Back Matter
    Pages 155-179

About this book


The role of the business analyst sits at the intersection of business operations, technology, and change management. The job requires a plethora of both soft skills and technical skills, as it must translate the needs of business users into action items for functional applications. On top of this, in-demand technologies have caused tectonic shifts in the way companies operate today, and business analysts must be prepared to adapt.

The Inside Track to Excelling as a Business Analyst teaches you how to effectively harness skills, techniques, and hacks to grow your career. Author Roni Lubwama expertly walks you through case studies that illustrate how to diffuse the challenges and bottlenecks that business analysts commonly encounter. He provides you with digestible answers to the complexities faced when delivering digital transformation projects to end users. This book is not a self-help guide rife with corporate buzzwords, but a practical handbook with immediate applications from a true insider.

Equip yourself with vital soft skills, ask the right questions, manage your stakeholders, and bring your projects to a successful close with The Inside Track to Excelling as a Business Analyst. Whether you are new to the role and want a leg up, or a veteran business operator looking to infuse new strategies into your work, this book instills lessons that will assist you throughout your entire career. In this time of rapid change in the digital space, business analysts are asked for more adaptability than ever before, and The Inside Track to Excelling as a Business Analyst is your ideal starting point.


Leadership Business Analyst Negotiation Change Management Process Sales Representative Product Management Analytics Communication Conflict resolution Collaboration

Authors and affiliations

  1. 1.SpringUSA

About the authors

Roni Lubwama has more than 20 years of experience working in sales, marketing, logistics, and IT for major global organizations such as Shell Oil, Rackspace Inc., and Acumen Solutions. Over the past 6 years, he has worked as a Salesforce Business Systems Analyst and consultant on a number of Customer Relationship Management (CRM) digital transformation projects and initiatives. He is a University of Edinburgh MBA graduate who also holds Salesforce consultant certifications.

Roni lives in Houston, Texas with his wife Sylvia and their boys Ethan, Rowan, Ryan, and Shane. As an avid reader, he spends time reading about politics, history, culture, technology, economics, and sports, and he travels occasionally to Kampala, Uganda to connect with family and friends.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking