Experiment-Driven Product Development

How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster

  • Paul Rissen

Table of contents

  1. Front Matter
    Pages i-xv
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Paul Rissen
      Pages 17-24
    3. Paul Rissen
      Pages 37-46
  3. Experiment-Driven Development in Practice

    1. Front Matter
      Pages 47-47
    2. Paul Rissen
      Pages 49-65
    3. Paul Rissen
      Pages 67-83
    4. Paul Rissen
      Pages 85-102
  4. Aftermath of Experiments

    1. Front Matter
      Pages 103-103
    2. Paul Rissen
      Pages 105-114
    3. Paul Rissen
      Pages 115-125
  5. Back Matter
    Pages 127-129

About this book


Improving your craft is a key skill for product and user experience professionals working in the digital era. There are many established methods of product development to inspire and focus teams—Sprint, Lean, Agile, Kanban—all of which focus on solutions to customer and business problems. Enter XDPD, or Experiment-Driven Product Development—a new approach that turns the spotlight on questions to be answered, rather than on solutions.

Within XDPD, discovery is a mindset, not a project phase. In Experiment-Driven Product Development, author Paul Rissen introduces a philosophy of product development that will hone your skills in discovery, research and learning. By guiding you through a practical, immediately applicable framework, you can learn to ask, and answer, questions which will supercharge your product development, making teams smarter and better at developing products and services that deliver for users and businesses alike. 

When applying the XDPD framework within your organization, the concept of an experiment—a structured way of asking, and answering, questions—becomes the foundation of almost everything you do, instilling a constant sense of discovery that keeps your team inspired. All types of activities, from data analysis to writing software, are seen through the lens of research. Rather than treating research as a separate task from the rest of product development, this book approaches the entire practice as one of research and continuous discovery.

Designing successful experiments takes practice. That’s where Rissen’s years of industry expertise come in. In this book, you are given step-by-step tools to ensure that meaningful, efficient progress is made with each experiment. This approach will prove beneficial to your team, your users, and most importantly, to your product’s lasting success.

Experiment-Driven Product Development offers a greater appreciation of the craft of experimentation and helps you adapt it in your own context. In our modern age of innovation, XDPD can put you ahead. Go forth and experiment!


Product development Agile UX hypothesis-driven development Experimentation User research Data analysis Product management A/B Testing data driven design product design continous experimentation empirical software engineering

Authors and affiliations

  • Paul Rissen
    • 1
  1. 1.MiddlesexUK

Bibliographic information

Industry Sectors
Materials & Steel
Chemical Manufacturing
IT & Software
Consumer Packaged Goods
Energy, Utilities & Environment
Oil, Gas & Geosciences