© 2020

The Brand Strategy Canvas

A One-Page Guide for Startups


Table of contents

  1. Front Matter
    Pages i-xiii
  2. Patrick Woods
    Pages 13-27
  3. Patrick Woods
    Pages 29-47
  4. Patrick Woods
    Pages 49-66
  5. Patrick Woods
    Pages 67-86
  6. Patrick Woods
    Pages 87-93
  7. Patrick Woods
    Pages 95-102
  8. Patrick Woods
    Pages 103-112
  9. Patrick Woods
    Pages 113-117
  10. Back Matter
    Pages 119-123

About this book


Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.

The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience.

No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side.


startup brand strategy startup branding branding for founders startup marketing growth hacking customer acquisition one-page entrepreneurial seed-stage brand strategy brand identity brand personality

Authors and affiliations

  1. 1.San FranciscoUSA

About the authors

Patrick Woods is a writer and fencer living in San Francisco, CA. He is the founder of developer relations consultancy DeveloperMode and founder and CEO of Orbit, a platform for building and managing developer relationships.

Prior to Orbit, he led Customer Success at FigureEight and Keen IO, and before that, launched the startup-focused team at ad agency Archer Malmo, building brands and go-to-market plans for early-stage companies.

He has delivered presentations at SxSW, Techstars, and various startup accelerators and incubators around the US.

Bibliographic information