Scaling Your Startup

Mastering the Four Stages from Idea to $10 Billion

  • Peter S. Cohan

Table of contents

  1. Front Matter
    Pages i-xv
  2. Exploring the Scaling Model

    1. Front Matter
      Pages 1-1
    2. Peter S. Cohan
      Pages 3-19
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      Pages 21-52
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      Pages 53-87
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      Pages 89-121
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      Pages 123-152
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      Pages 153-178
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      Pages 179-200
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      Pages 201-228
  3. Implications for Leaders

    1. Front Matter
      Pages 229-229
    2. Peter S. Cohan
      Pages 231-241
  4. Back Matter
    Pages 243-273

About this book


Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes.

To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon.

What You'll Learn:
  • Discover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling
  • Read case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them
  • Discover principles of successful scaling through comparisons of successful and less successful companies 
  • Use the Scaling Quotient to assess your startup's readiness to grow
  • Follow a road map for turning your idea into a company that can change the world


Startups CEO Business Scaling Growth strategy Angel investors Venture capital Entrepreneurs Founders Startup Mentors Growth culture

Authors and affiliations

  • Peter S. Cohan
    • 1
  1. 1.MarlboroughUSA

Bibliographic information