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Hacking Product Design

A Guide to Designing Products for Startups

  • Tony Jing

Table of contents

  1. Front Matter
    Pages i-xii
  2. Tony Jing
    Pages 1-10
  3. Tony Jing
    Pages 11-25
  4. Tony Jing
    Pages 27-37
  5. Tony Jing
    Pages 39-49
  6. Tony Jing
    Pages 51-60
  7. Tony Jing
    Pages 61-66
  8. Tony Jing
    Pages 67-82
  9. Tony Jing
    Pages 83-99
  10. Tony Jing
    Pages 101-111
  11. Back Matter
    Pages 113-116

About this book

Introduction

Understand how designing a technology product in a startup environment is markedly different from product design at established companies. This book teaches product designers how to think and frame problems in the dynamic context of startups. You will discover how to enhance your soft skills that are often not taught, but are crucial to your success.

In the emerging field of design for technology products, there are many books and resources covering the hard skills—such as visual design, interface design, prototyping, and motion design. These skills are necessary to design work; however, without an understanding of the true potential of design and the skills required to unleash that potential in a startup setting, the impact of design may remain at a production level and not reach a position where it can positively impact product strategy and the business bottom line. Hacking Product Design addresses that gap in knowledge. 

What You’ll Learn:

  • Gain foundational knowledge: know what startups are, the mindset designers should have when working in startups, and how to solve problems
  • Generate product ideas, collaborate with others, and prioritize what to do to maximize the potential of those ideas
  • Discover how to be successful in designing great products—know what to focus on and the principles to follow

Keywords

Product Design Startups Product Management User Experience Design Technology Entrepreneurship User Interface Design Rapid Prototyping Experience Design

Authors and affiliations

  • Tony Jing
    • 1
  1. 1.San FranciscoUSA

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Electronics
IT & Software
Telecommunications
Law
Consumer Packaged Goods
Aerospace
Engineering