Create and Deliver a Killer Product Demo

Tips and Tricks to Wow Your Customers

  • Oscar Santolalla

Table of contents

  1. Front Matter
    Pages i-xii
  2. Oscar Santolalla
    Pages 1-4
  3. Oscar Santolalla
    Pages 5-10
  4. Oscar Santolalla
    Pages 11-22
  5. Oscar Santolalla
    Pages 23-36
  6. Oscar Santolalla
    Pages 37-43
  7. Oscar Santolalla
    Pages 45-55
  8. Oscar Santolalla
    Pages 57-61
  9. Oscar Santolalla
    Pages 63-66
  10. Oscar Santolalla
    Pages 75-79
  11. Oscar Santolalla
    Pages 81-82
  12. Back Matter
    Pages 83-91

About this book


Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft, Tesla, and more).

Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs?

What You'll Learn:
  • Apply a simple step-by-step method to create effective product demonstrations
  • Know the 5 steps to create a wow moment
  • Study the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more
  • Avoid common mistakes and maximize your presence as a technical presenter
  • Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc.
  • Be aware of trends in technology for product demos


Product demos Sales demos SaaS demos Product demo scripts technical presentations Demo day Product launches Product demo training Software as a service enterprise software

Authors and affiliations

  • Oscar Santolalla
    • 1
  1. 1.HelsinkiFinland

Bibliographic information