© 2019

Lean Entrepreneurship

Innovation in the Modern Enterprise


  • Offers a recipe for the creation of a corporate new idea incubation program, with tools to help with program operation

  • Discuss how to use these tools and techniques to drive faster, data-driven business decisions outside the context of new product/idea innovation

  • Contains a wealth of lessons learned along the way, including things that worked, things that did not work, and how the same lean principles that are applied to each incubating business were/are applied to the creation and evolution of the program itself


Table of contents

  1. Front Matter
    Pages i-xxi
  2. George Watt, Howard Abrams
    Pages 1-29
  3. George Watt, Howard Abrams
    Pages 31-53
  4. George Watt, Howard Abrams
    Pages 55-82
  5. George Watt, Howard Abrams
    Pages 83-139
  6. George Watt, Howard Abrams
    Pages 141-166
  7. George Watt, Howard Abrams
    Pages 167-180
  8. George Watt, Howard Abrams
    Pages 181-207
  9. George Watt, Howard Abrams
    Pages 209-217
  10. George Watt, Howard Abrams
    Pages 219-222
  11. Back Matter
    Pages 223-227

About this book


Utilize this comprehensive guide in your organization to create a corporate incubator that protects innovative ideas from oppressive corporate processes and culture and gives those ideas the resources and environment they need to grow and have the best possible chance to thrive.

Innovation is hard. Ironically, innovation in a large enterprise can be even more difficult. Policies designed for mature businesses often crush emerging businesses along with the entrepreneurial spirit of the innovators. Procedures can make it difficult, even impossible, for innovative employees to get their ideas funded, or even seen. As a result, even companies with their roots in innovation can find themselves unable to innovate, with a devastating impact on employee morale and often resulting in the exodus of the most creative employees.

In Lean Entrepreneurship the authors leverage decades of personal experience innovating in large enterprises to explore the root causes of failure to innovate in established organizations, and offer a solution to the innovator’s dilemma. The book includes a recipe for creating a repeatable program for innovating in large organizations, including tools, tips, and strategies developed by the authors as they created an innovative incubation program for a multi-billion-dollar technology company. It also offers a wealth of information to help aspiring intrapreneurs and entrepreneurs bring their ideas to life.

What You’ll Learn:

  • Discover the most common reasons that innovation fails in established organizations
  • Explore techniques to make innovative ideas a success
  • Follow a recipe to create a program to enable innovation across your company
  • Understand the power of transparency inside and outside an incubator
  • Develop employees and foster a culture of innovation across your company


Lean Intrapreneurship Entrepreneurship Innovation Innovator Acceleration Incubation Incubator Enterprise Startup Bootstrapping Product life cycle George Watt Howard Abrams CA Technologies

Authors and affiliations

  1. 1.KanataCanada
  2. 2.San MateoUSA

About the authors

George Watt has been passionate about technology from a very early age and built his first “computer” out of cardboard boxes somewhere around age five. He led the design workshops for the Accelerator program described in this book and created and deployed its foundation artifacts and ceremonies. Throughout his career, he has delivered innovations of his own such as a knowledge base for a neural network-based predictive performance management solution, one of the earliest private clouds (2005), and a lightweight event management agent. A transformative leader, he has spearheaded initiatives that have enabled organizations to address complex technology problems, deliver new business benefits, and drive millions of dollars in savings and productivity gains. He began his technical career as a systems programmer/sysadmin and systems engineer. He has held many national and global leadership positions, and has led global teams spanning North America, Europe, Asia, and Australia. As VP of Strategy for CA Technologies Office of the CTO, he is passionate about helping budding intrapreneurs turn great ideas into viable businesses, and is responsible for the global scientific research, worldwide innovation initiatives, and the ongoing evolution of the Accelerator program. He is co-author of The Innovative CIO (Apress), and tweets as @GeorgeDWatt.

Howard Abrams is Distinguished Engineer and Senior Vice President at CA Technologies. Working at CA since 2002 has given him the opportunity to take on several diverse technical and leadership roles—from software architecture to user experience. In his current role, he is responsible for CA’s internal incubator, CA Accelerator, where incubations function like lean startups and internal innovators receive the support and funding they need to develop and test new products. Prior to joining CA, he held technical positions in organizations, including Muse Corporation, US Navy, Paradigm Simulation, MITRE Corporation, and Jeppesen Sanderson. He has been granted nine patents and has several additional pending. He holds a PhD in Computer Science from the Naval Postgraduate School as well as a BSc in Aerospace Engineering from Embry-Riddle University. Although he began coding at age seven in the Chicago, Illinois suburbs, he now enjoys spending his free time with his wife and two children in the San Francisco Bay Area in California.

Bibliographic information

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