© 2018

Building Your Online Store With WordPress and WooCommerce

Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace


Table of contents

  1. Front Matter
    Pages i-xx
  2. Lisa Sims
    Pages 1-12
  3. Lisa Sims
    Pages 13-22
  4. Lisa Sims
    Pages 23-38
  5. Lisa Sims
    Pages 39-56
  6. Lisa Sims
    Pages 57-75
  7. Lisa Sims
    Pages 77-111
  8. Lisa Sims
    Pages 113-131
  9. Lisa Sims
    Pages 133-148
  10. Lisa Sims
    Pages 149-157
  11. Lisa Sims
    Pages 159-171
  12. Back Matter
    Pages 173-179

About this book


Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business’s size, e-commerce helps level the playing field, increases a business’s exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore.

WordPress and WooCommerce together are a complete e-commerce solution that can be used to sell both physical and digital products online. You'll learn how to install WordPress and how to plan your e-commerce solution with WooCommerce as well as install, create, secure, test, and market a sample online store.  

Save time and money by planning your own e-commerce strategy without paying expensive consultants. Increase your brand and products’ or services’ exposure to your target customers, and increase sales by offering target customers the ability to purchase products online as well as reach potential customers globally. 


Woocommerce ecommerce eretail small business owners DIY websites Shopify

Authors and affiliations

  1. 1.ConyersUSA

About the authors

Lisa Sims is an Assistant Professor of Web and Mobile Technology for Ashford University and an Online Adjunct Faculty for The University of Phoenix Online and Southern New Hampshire University where she teaches technology courses in web design, ecommerce, and mobile application development.

Lisa is the author of six books and the creator and host of "The Stretching A Dollar for Entrepreneurs Show" on, where she provides money-saving tips for entrepreneurs. She is also the creator and host of The Living To Save Podcast, where she helps consumers save time and money while providing a little wisdom for their souls. 

Bibliographic information

  • Book Title Building Your Online Store With WordPress and WooCommerce
  • Book Subtitle Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace
  • Authors Lisa Sims
  • DOI
  • Copyright Information Lisa Sims 2018
  • Publisher Name Apress, Berkeley, CA
  • eBook Packages Professional and Applied Computing Professional and Applied Computing (R0)
  • Softcover ISBN 978-1-4842-3845-5
  • eBook ISBN 978-1-4842-3846-2
  • Edition Number 1
  • Number of Pages XX, 179
  • Number of Illustrations 110 b/w illustrations, 0 illustrations in colour
  • Topics Web Development
  • Buy this book on publisher's site
Industry Sectors
IT & Software
Finance, Business & Banking


“The book appears to be of great value for someone committed to using WordPress … . It presents a lot of information in an encouraging, reassuring tone. The recommendations seem clear and accessible and assume the reader is familiar with nothing more mysterious than file transfer protocol (FTP) or MySQL.” (B. Hazeltine, Computing Reviews, June 27, 2019)