Advertisement

Product Management Essentials

Tools and Techniques for Becoming an Effective Technical Product Manager

  • Aswin Pranam

Table of contents

  1. Front Matter
    Pages i-xxv
  2. Introduction: Getting Started

    1. Front Matter
      Pages 1-1
    2. Aswin Pranam
      Pages 3-9
    3. Aswin Pranam
      Pages 11-12
    4. Aswin Pranam
      Pages 13-17
  3. Technical Foundations

    1. Front Matter
      Pages 21-21
    2. Aswin Pranam
      Pages 23-37
    3. Aswin Pranam
      Pages 39-49
    4. Aswin Pranam
      Pages 55-64
    5. Aswin Pranam
      Pages 65-74
    6. Aswin Pranam
      Pages 77-83
  4. Design Foundations

    1. Front Matter
      Pages 85-85
    2. Aswin Pranam
      Pages 87-91
    3. Aswin Pranam
      Pages 97-123
    4. Aswin Pranam
      Pages 125-138
    5. Aswin Pranam
      Pages 139-142
  5. Business & Management Foundations

    1. Front Matter
      Pages 143-143
    2. Aswin Pranam
      Pages 145-151
    3. Aswin Pranam
      Pages 153-159
    4. Aswin Pranam
      Pages 161-162
    5. Aswin Pranam
      Pages 163-168
    6. Aswin Pranam
      Pages 169-170
  6. Back Matter
    Pages 171-174

About this book

Introduction

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. 
 
To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management.

A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. 

Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other decisions can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.

You will:
  • Gain the traits of a successful PM from industry PMs, VCs, and other professionals
  • See the day-to-day responsibilities of a PM and how the role differs across tech companies
  • Absorb the technical knowledge necessary to interface with engineers and estimate timelines
  • Design basic mocks, high-fidelity wireframes, and fully polished user interfaces
  • Create core documents and handle business interactions

Keywords

product manager pm management startup entreprenurship business

Authors and affiliations

  • Aswin Pranam
    • 1
  1. 1.Santa ClaraUSA

Bibliographic information

Industry Sectors
Automotive
Electronics