© 2017

Introduction to Search Engine Optimization

A Guide for Absolute Beginners


Table of contents

  1. Front Matter
    Pages i-xiv
  2. Todd Kelsey
    Pages 1-8
  3. Todd Kelsey
    Pages 9-28
  4. Todd Kelsey
    Pages 29-42
  5. Todd Kelsey
    Pages 43-57
  6. Todd Kelsey
    Pages 59-74
  7. Todd Kelsey
    Pages 75-95
  8. Todd Kelsey
    Pages 111-114
  9. Todd Kelsey
    Pages 115-123
  10. Back Matter
    Pages 125-126

About this book


Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies.  If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.

What You’ll Learn:

  • Create a content platform, including blogs and YouTube channels
  • Use keywords to maximize findability and increase search volume
  • Check your SEO rank and other analytics
  • Hunt for duplicate content
  • Set up Google Analytics, including Blogger
  • Utilize Indexing and Webmaster tools/search console


Search volume SEO Search Engine optimization Marketing analytics Google Google analytics Skillbox Youtube Video creation Keywords Keyword planner META description Site Title Optimizations BLOGGER Tracking ID Google SEO Certification Hubspot Certification

Authors and affiliations

  1. 1.WheatonUSA

About the authors

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Bibliographic information

  • Book Title Introduction to Search Engine Optimization
  • Book Subtitle A Guide for Absolute Beginners
  • Authors Todd Kelsey
  • DOI
  • Copyright Information Todd Kelsey 2017
  • Publisher Name Apress, Berkeley, CA
  • eBook Packages Computer Science Computer Science (R0)
  • Softcover ISBN 978-1-4842-2850-0
  • eBook ISBN 978-1-4842-2851-7
  • Edition Number 1
  • Number of Pages XIV, 126
  • Number of Illustrations 23 b/w illustrations, 146 illustrations in colour
  • Topics Big Data
    Online Marketing/Social Media
  • Buy this book on publisher's site
Industry Sectors
IT & Software
Consumer Packaged Goods
Finance, Business & Banking