© 2017

Introduction to Google Analytics

A Guide for Absolute Beginners


Table of contents

  1. Front Matter
    Pages i-xiii
  2. Todd Kelsey
    Pages 1-8
  3. Todd Kelsey
    Pages 9-22
  4. Todd Kelsey
    Pages 23-36
  5. Todd Kelsey
    Pages 37-51
  6. Todd Kelsey
    Pages 129-137
  7. Back Matter
    Pages 139-141

About this book


Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.

Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You’ll Learn:

  • Understand basic techniques to generate traffic for a blog or website
  • Review the performance of a website or campaign
  • Set up a Shopify account to track ROI
  • Create and maximize AdWords to track conversion
  • Discover opportunities offered by Google, including the Google Individual Qualification


Google Google analytics Blogalytics Blogs Campaign performance Performance analytics E-Commerce ROI Shopify Adwords Gumroad Google Individual Qualification

Authors and affiliations

  1. 1.WheatonUSA

About the authors

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Bibliographic information

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