Disciplined Growth Strategies

Insights from the Growth Trajectories of Successful and Unsuccessful Companies

  • Peter S.  Cohan

Table of contents

  1. Front Matter
    Pages i-xv
  2. Peter S. Cohan
    Pages 1-20
  3. Exploring the Five Dimensions of Growth

    1. Front Matter
      Pages 21-21
    2. Peter S. Cohan
      Pages 23-55
    3. Peter S. Cohan
      Pages 57-87
    4. Peter S. Cohan
      Pages 89-121
    5. Peter S. Cohan
      Pages 123-163
    6. Peter S. Cohan
      Pages 165-186
  4. Constructing Growth Trajectories

    1. Front Matter
      Pages 187-187
    2. Peter S. Cohan
      Pages 189-209
    3. Peter S. Cohan
      Pages 211-239
    4. Peter S. Cohan
      Pages 241-267
  5. Back Matter
    Pages 269-272

About this book


Accelerate your company's growth in a disciplined fashion. This book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth.

Drawing insights from case studies of successful and unsuccessful companies, strategy teacher and venture capitalist Peter Cohan models his systematic approach to brainstorming, evaluating, and implementing growth strategies across five dimensions: Customers, Geography, Products, Capabilities, Culture. He examines each of these five growth dimensions in turn, selecting and organizing his cases to compare the growth strategies deployed successfully and unsuccessfully by large and small companies along the given dimension. In each of his five dimensional chapters, the author derives from his case analyses the key principles and processes for creating and achieving faster growth.

Professor Cohan draws on a network of hundreds of founders, CEOs, and investors developed through his decades of consulting, authorship of 11 books, and over five years as a Forbes columnist. He shows through many compelling stories how leaders craft effective growth strategies.

Business leaders will learn the following lessons from this book:

  • Achieving rapid but sustainable growth is a business leader’s most important responsibility – and leaders must approach this challenge with a mixture of vision, intellectual humility, and a willingness to experiment and learn from failure.
  • The growth challenges facing companies that are currently growing quickly differ from the ones that stagnating or shrinking companies must overcome.
  • Companies can achieve growth along one or more of the dimensions simultaneously – and they often expand geographically to customers in the same segments.
  • Useful insights can emerge from comparing case studies of successful and unsuccessful companies pursuing similar growth strategies.
  • Companies should select a growth strategy based on three factors: the attractiveness of the growth opportunity, the company’s capabilities to provide superior value to customers in the selected market, and the expected return on investment in the growth vector.
  • Companies should select a growth strategy that best fits their capabilities and culture and they must enhance both to adapt to new growth opportunities.


sustainable growth growth vectors growth strategies growth framework case analyses customer-focused growth strategies geography-focused growth strategies product-focused growth strategies capabilities-focused growth strategies culture-focused growth strategies marketing operations finance shareholder return failure bankruptcy success growth position growth trajectory

Authors and affiliations

  • Peter S.  Cohan
    • 1
  1. 1.MarlboroughUSA

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods