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© 2016

Chief Marketing Officers at Work

  • 29 in-depth interviews, candid interviews with people holding the top marketing roles within their organizations.

  • Discover how CMOs and other top marketers rose to where they are today, what their jobs entail, and the skills they use to thrive in their roles.

  • Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs.

  • Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring.

Book

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Josh Steimle
    Pages 1-10
  3. Josh Steimle
    Pages 11-21
  4. Josh Steimle
    Pages 23-32
  5. Josh Steimle
    Pages 33-44
  6. Josh Steimle
    Pages 45-55
  7. Josh Steimle
    Pages 57-66
  8. Josh Steimle
    Pages 67-78
  9. Josh Steimle
    Pages 79-88
  10. Josh Steimle
    Pages 89-99
  11. Josh Steimle
    Pages 101-108
  12. Josh Steimle
    Pages 109-119
  13. Josh Steimle
    Pages 121-130
  14. Josh Steimle
    Pages 131-141
  15. Josh Steimle
    Pages 143-153
  16. Josh Steimle
    Pages 155-165
  17. Josh Steimle
    Pages 167-174
  18. Josh Steimle
    Pages 175-184
  19. Josh Steimle
    Pages 185-194
  20. Josh Steimle
    Pages 195-205

About this book

Introduction

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo.

Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work:

  • Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles.
  • Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs.
  • Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring.
  • Explores how the CMO decisions are now driven by data rather than gut feelings.

The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

Keywords

SEO content marketing conversion rate optimization web design and development social media management marketing automation digital marketing viral marketing

Authors and affiliations

  1. 1.Lantau IslandHong Kong

About the authors

Josh Steimle is founder and CEO of MWI, an international digital marketing agency that provides SEO, content marketing, conversion rate optimization, web design and development, social media management, online public relations services, and marketing automation to large enterprises such as Sony, LG, and Symantec as well as SMEs and startups, working in tandem with clients’ marketing directors and marketing departments. He is the co-director of the Hong Kong chapter of Startup Grind and an instructor of digital marketing courses at the Hong Kong campus of General Assembly. Steimle is a contributing writer on online marketing, startups, and East Asian entrepreneurship for Forbes, Entrepreneur, Fast Company, and VentureBeat. He is a TEDx speaker and appears frequently as an expert commentator on national and international TV and radio. He took his MS in Information Systems Management from Brigham Young University.

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Law
Consumer Packaged Goods
Oil, Gas & Geosciences
Engineering