Chief Marketing Officers at Work

  • Josh Steimle

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Josh Steimle
    Pages 1-10
  3. Josh Steimle
    Pages 11-21
  4. Josh Steimle
    Pages 23-32
  5. Josh Steimle
    Pages 33-44
  6. Josh Steimle
    Pages 45-55
  7. Josh Steimle
    Pages 57-66
  8. Josh Steimle
    Pages 67-78
  9. Josh Steimle
    Pages 79-88
  10. Josh Steimle
    Pages 89-99
  11. Josh Steimle
    Pages 101-108
  12. Josh Steimle
    Pages 109-119
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    Pages 121-130
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    Pages 131-141
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    Pages 143-153
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    Pages 155-165
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    Pages 167-174
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    Pages 175-184
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    Pages 185-194
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    Pages 195-205
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    Pages 207-217
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    Pages 219-229
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    Pages 231-238
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    Pages 239-249
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    Pages 265-275
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    Pages 277-287
  28. Josh Steimle
    Pages 289-299
  29. Josh Steimle
    Pages 301-311
  30. Josh Steimle
    Pages 313-321
  31. Back Matter
    Pages 323-330

About this book


Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo.

Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work:

  • Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles.
  • Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs.
  • Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring.
  • Explores how the CMO decisions are now driven by data rather than gut feelings.

The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.


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Authors and affiliations

  • Josh Steimle
    • 1
  1. 1.Lantau IslandHong Kong

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences