© 2016

Learn Business Analytics in Six Steps Using SAS and R

A Practical, Step-by-Step Guide to Learning Business Analytics


Table of contents

  1. Front Matter
    Pages i-xv
  2. Subhashini Sharma Tripathi
    Pages 1-7
  3. Subhashini Sharma Tripathi
    Pages 9-29
  4. Subhashini Sharma Tripathi
    Pages 31-63
  5. Subhashini Sharma Tripathi
    Pages 65-96
  6. Subhashini Sharma Tripathi
    Pages 97-125
  7. Subhashini Sharma Tripathi
    Pages 127-158
  8. Subhashini Sharma Tripathi
    Pages 159-186
  9. Subhashini Sharma Tripathi
    Pages 187-198
  10. Subhashini Sharma Tripathi
    Pages 199-213
  11. Back Matter
    Pages 215-219

About this book


Apply analytics to business problems using two very popular software tools, SAS and R. No matter your industry, this book will provide you with the knowledge and insights you and your business partners need to make better decisions faster.

Learn Business Analytics in Six Steps Using SAS and R teaches you how to solve problems and execute projects through the "DCOVA and I" (Define, Collect, Organize, Visualize, Analyze, and Insights) process. You no longer need to choose between the two most popular software tools. This book puts the best of both worlds—SAS and R—at your fingertips to solve a myriad of problems, whether relating to data science, finance, web usage, product development, or any other business discipline.

You will:

  • Use the DCOVA and I process: Define, Collect, Organize, Visualize, Analyze and Insights.
  • Harness both SAS and R, the star analytics technologies in the industry
  • Use various tools to solve significant business challenges
  • Understand how the tools relate to business analytics
  • See seven case studies for hands-on practice


Business Analytics SAS R Data Manipulation Insight Generation

Authors and affiliations

  1. 1.BangaloreIndia

About the authors

Subhashini Tripathi is an enthusiastic analytics professional focused on learning, training and development, and consulting projects, especially those related to analytics practice, in SBUs, SMEs , NGOs and start-ups. Subhashini is based out of Bangalore and is currently involved in consulting assignments with various corporations and educational institutions. She is a CompTIA Certified Technical Trainer.

Bibliographic information

Industry Sectors
IT & Software
Consumer Packaged Goods
Finance, Business & Banking