© 1991

Export Development and Promotion: The Role of Public Organizations

  • F. H. Rolf Seringhaus
  • Philip J. Rosson

Table of contents

  1. Front Matter
    Pages i-xix
  2. Export Development and Promotion and Public Organizations: The State-of-the-Art

  3. Challenges in Export Development: Some Regional Perspectives

    1. Front Matter
      Pages 73-74
    2. Luis V. Dominguez, Carlos G. Sequeira
      Pages 75-94
    3. Roberto Sbrana, Monica Siena Tangheroni
      Pages 145-160
  4. Evaluating the Role of Public Organizations in Export Promotion

    1. Front Matter
      Pages 161-162
    2. Philip J. Rosson, F. H. Seringhaus
      Pages 163-187
    3. A. Diamantopoulos, Bodo B. Schlegelmilch, K. Inglis
      Pages 189-215
    4. Riccardo Lanzara, Riccardo Varaldo, Patrizia Zagnoli
      Pages 217-241
    5. Charles Pahud de Mortanges, Aart P. Van Gent
      Pages 243-271
  5. A Case For Successful Intervention: Some New Initiatives

    1. Front Matter
      Pages 273-274
    2. John Onto, Nigel Hamley, Jim Bell, Maurice Murray
      Pages 301-315
  6. Export Promotion and Public Organizations: Present and Future Research

    1. Front Matter
      Pages 317-317
    2. Philip J. Rosson, F. H. Seringhaus
      Pages 319-325

About this book


Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and developing world) is represented which means that a variety of perspectives are contained in the book. These contributions present the latest thinking on this important matter. The authors of each chapter are objective in their approach. Consequently, considerable attention is paid to the performance of the public organization support programs and activities. Each researcher comes to his/her own conclusions based on the individual work undertaken, but readers will fmd that certain common themes run through many ofthe chapters. The key objectives of the book are: 1. To provide academic researchers with a current and comprehensive treatment of the role played by public organizations in export development and promotion. 2. To expose professional readers (officials in relevant public organizations, consultants in the private sector or in international agencies) to a view of their field of interest that might be broader and more critical than normal.


Developing Countries Export Import International Marketing marketing organization

Editors and affiliations

  • F. H. Rolf Seringhaus
    • 1
  • Philip J. Rosson
    • 2
  1. 1.Wilfrid Laurier UniversityUSA
  2. 2.Dalhousie UniversityUSA

Bibliographic information

Industry Sectors
Finance, Business & Banking