Business Research Through Argument

  • Authors
  • Mike Metcalfe

Table of contents

  1. Front Matter
    Pages i-xv
  2. Mike Metcalfe
    Pages 1-16
  3. Mike Metcalfe
    Pages 17-38
  4. Mike Metcalfe
    Pages 39-70
  5. Mike Metcalfe
    Pages 71-89
  6. Mike Metcalfe
    Pages 91-118
  7. Mike Metcalfe
    Pages 119-130
  8. Mike Metcalfe
    Pages 131-143
  9. Back Matter
    Pages 145-152

About this book


This book suggests that business research, in the collection, analysis, and communication of evidence, will benefit from explicit acceptance of research as argumentation. Argumentation is the process of compiling an argument through selection and organization of the relevant evidence.
Recently, business research methods books have placed too much emphasis on the scientific method as brute empiricism, using only large sample statistical testing and demanding prediction through retesting old theories. Especially with regard to the study of human activity, there is now much evidence that there is not one special scientific method.
This book argues that all types of empirical data, including statistics and personal experiences, be accepted as data, but that it is essential that these observations be explained. This book will provide researchers and postgraduate business students with a strategy for conducting research that encourages thought, provides a way of critically perceiving previous research, as well as suggesting a logical structure for communicating their research.


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Bibliographic information

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