© 2013

Digital Creativity

Individuals, Groups, and Organizations

  • Kun Chang Lee

Part of the Integrated Series in Information Systems book series (ISIS, volume 32)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Dae Sung Lee, Kun Chang Lee, Nam Yong Jo
    Pages 1-13
  3. Teresa Swirski
    Pages 139-149
  4. Back Matter
    Pages 151-153

About this book


As the use of digital technology has grown, so necessarily has the body of research into its effects at the personal, group and organizational levels, but there is no one book that looks at how digital technology has specifically influenced creativity.  Digital Creativity: Individuals, Groups, and Organizations discusses all spectrums of influence that digital technologies have on creativity from the individual, team, and organization level.

This book offers a new kind of creativity model encompassing all three levels of creativity.  It combines each level into a unified creativity framework in which organizations regardless
of their industry types could benefit in reengineering their business processes as well as strategies. For this purpose, the book considers various factors that would affect creativity- individuals' digital efficacy, heterogeneity among members (i.e., age, gender,
races, tenure, education, and culture, etc), CMC (Computer-Mediated Communication), task complexity, exploitation, exploration, culture, organizational learning capability, and
knowledge networks among members.

This book introduces a theorized and systematic glimpse into the exciting realm of digital creativity.  It is organized with contents starting from individuals to teams and ultimately to organizations, each with various techniques and cases. Each chapter shows how individuals, teams, and organizations can become more creative through use of digital technologies.


creative mind creative organization creative team creativity digital creativity digital technology interactivity social network social simulation virtual worlds

Editors and affiliations

  • Kun Chang Lee
    • 1
  1. 1., Department of Interaction ScienceSungkyunkwan UniversitySeoulKorea, Republic of (South Korea)

Bibliographic information

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