Advances in Communication Research to Reduce Childhood Obesity

  • Jerome D. Williams
  • Keryn E. Pasch
  • Chiquita A. Collins

Table of contents

  1. Front Matter
    Pages i-xxxii
  2. Overview, The IOM Report, and Integrated Marketing Communications

    1. Front Matter
      Pages 1-1
    2. Chiquita A. Collins, Sara E. Champlin, Keryn E. Pasch, Jerome D. Williams
      Pages 3-18
    3. Ellen Wartella, Vivica Kraak, Mary Story, Jaya Ginter, Elizabeth A. Vandewater
      Pages 19-32
  3. Legal, Ethical, and Policy Implications of Advertising

    1. Front Matter
      Pages 77-77
    2. Minette Meme Drumwright, Jerome D. Williams
      Pages 79-99
    3. Jennifer L. Harris, Megan Weinberg, Johanna Javadizadeh, Vishnudas Sarda
      Pages 153-175
  4. Measuring the Impact of Advertising Effects

    1. Front Matter
      Pages 177-177
    2. Gary B. Wilcox, Jerome D. Williams, Sara Kamal, Kyung Ok Kacy Kim
      Pages 197-219
    3. Kathryn C. Montgomery, Sonya A. Grier, Jeff Chester, Lori Dorfman
      Pages 221-242
    4. Keryn E. Pasch, Cayley E. Velazquez, Sara E. Champlin
      Pages 243-266
  5. A Global Perspective of Food Marketing and the Role of Place

    1. Front Matter
      Pages 267-267
    2. Melissa H. Stigler, Jose Medina, Monika Arora, Gaurang Nazar, Lindsay M. Rodrigues, K. Srinath Reddy et al.
      Pages 269-284
    3. Lara A. Latimer, Joanne Delk, Andrew E. Springer, Keryn E. Pasch
      Pages 285-302
    4. Keryn E. Pasch, Natalie S. Poulos
      Pages 303-315
    5. Diana S. Grigsby-Toussaint, Kristen Harrison, Michelle R. Nelson, Barbara H. Fiese, Mary J. Christoph
      Pages 317-340
  6. Racial/Ethnic Minorities and Community Empowerment

    1. Front Matter
      Pages 341-341
    2. Amelie G. Ramirez, Kipling Gallion, Rebecca Adeigbe
      Pages 367-387
    3. Karen Kramer, Liz Schwarte, Mariah Lafleur, Jerome D. Williams
      Pages 389-405
  7. Communicating About Physical Activity

    1. Front Matter
      Pages 407-407
    2. Toni Yancey, William J. McCarthy, Brian Cole, Jerome D. Williams
      Pages 409-437
  8. Thinking Outside the Box: Finding Solutions to Reverse Childhood Obesity

  9. Back Matter
    Pages 531-542

About this book


Limited-edition flavor promotions. Pop-ups on the Net. Junk food blogs. Cereal ads in cartoon shows. Between traditional and emerging media, today's youth are exposed to more advertisements for food and beverages than ever--and, unfortunately, the rising number of overweight and obese children and teenagers reflects this, as do the alarming rates of weight-related disease among young people.


Advances in Communication Research to Reduce Childhood Obesity focuses not only on the power of media in driving food choices in youth, but how these same media may be harnessed in reversing the obesity epidemic. Spanning psychology, marketing, and policy, the book explores the range of advertising strategies targeting young people, salient technological innovations, food industry responses to recent policy initiatives, and issues concerning groups who are at greater risk such as minors from lower-income households who are often faced with food insecurity and poor nutrition, which typically impact communities of color, and pre-teens. Its focus on the multiple levels of communication across these concerns offers readers important insights into both the scope of the problem and the opportunities for solutions. Included in the coverage:


  • The strategic nature of marketing to children and adolescents by food and beverage companies.
  • The role of schools in food and beverage marketing.
  • A multi-method study of how youth perceive and evaluate food advertising.
  • First Amendment implications for combating obesity through regulation of advertising.
  • Targeted marketing of junk food to minority youth: communities fight back.
  • Leveraging industry efforts to fight childhood obesity.


Advances in Communication Research to Reduce Childhood Obesity is thought- and action-provoking reading for applied researchers in public health, health promotion, health psychology, maternal and child health, obesity epidemiology, health marketing, and health education.


Advertising and health behavior Childhood nutrition Childhood obesity Health communication Health disparities Obesity epidemic Social media health interventions

Editors and affiliations

  • Jerome D. Williams
    • 1
  • Keryn E. Pasch
    • 2
  • Chiquita A. Collins
    • 3
  1. 1.Newark and New Brunswick, Management and Global Business DepartmenRutgers Business SchoolNewarkUSA
  2. 2., Dept of Kinesiology and Health EducationUniversity of Texas at AustinAustinUSA
  3. 3.Johns Hopkins UniversityBaltimoreUSA

Bibliographic information

  • DOI
  • Copyright Information Springer Science+Business Media New York 2013
  • Publisher Name Springer, New York, NY
  • eBook Packages Medicine
  • Print ISBN 978-1-4614-5510-3
  • Online ISBN 978-1-4614-5511-0
  • Buy this book on publisher's site
Industry Sectors
Health & Hospitals
Public Health
Consumer Packaged Goods