College Sports Inc.

How Commercialism Influences Intercollegiate Athletics

  • Frank P. Jozsa Jr.

Part of the SpringerBriefs in Economics book series (BRIEFSECONOMICS)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Frank P. Jozsa Jr.
    Pages 1-11
  3. Frank P. Jozsa Jr.
    Pages 13-26
  4. Frank P Jozsa Jr
    Pages 27-39
  5. Frank P.  Jozsa Jr
    Pages 41-54
  6. Frank P. Jozsa Jr.
    Pages 55-67
  7. Frank.P Jozsa Jr.
    Pages 69-80
  8. Frank P. Jozsa Jr
    Pages 81-89
  9. Back Matter
    Pages 91-119

About this book


​For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.​​


Commercialism Compensation Intercollegiate Athletics Sports Economics Sports Finance Student-athletes

Authors and affiliations

  • Frank P. Jozsa Jr.
    • 1
  1. 1.Pfeiffer UniversityTega CayUSA

Bibliographic information

Industry Sectors
Finance, Business & Banking