© 1984

Attitudinal Judgment

  • J. Richard Eiser

Part of the Springer Series in Social Psychology book series (SSSOC)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Value, Relativity, and Polarization

    1. Front Matter
      Pages 1-1
    2. Harry S. Upshaw, Thomas M. Ostrom
      Pages 23-41
    3. J. Richard Eiser, Joop van der Pligt
      Pages 43-63
    4. Charles M. Judd, Joel T. Johnson
      Pages 65-82
  3. Intergroup Attitudes

    1. Front Matter
      Pages 83-83
    2. Donald Granberg
      Pages 85-108
    3. Myron Rothbart, Robyn Dawes, Bernadette Park
      Pages 109-134
    4. Ellen Bouchard Ryan, Miles Hewstone, Howard Giles
      Pages 135-158
  4. Salience, Schematic Processing, and Attitude Change

    1. Front Matter
      Pages 159-159
    2. Joop van der Pligt, J. Richard Eiser
      Pages 161-177
    3. Mark Palmerino, Ellen Langer, Daniel McGillis
      Pages 179-195
    4. Jennifer Crocker, Susan T. Fiske, Shelley E. Taylor
      Pages 197-226
  5. Back Matter
    Pages 227-239

About this book


Despite the central place that the study of attitudes has long held in social psycho­ logical research, the last decade or so has been relatively quiet as far as the de­ velopment of attitude theory has been concerned. If one looks back to the Yale studies on communication and persuasion in the 1950s, followed by the massive literature derived from cognitive dissonance theory and its alternatives, there may be a temptation to think that the well of researchable questions has run almost dry. The purpose of this book is to convince the reader that this is not the case. On the contrary, a new look at the concept of attitude offers the prospect of as rich and varied a range of questions as ever before. The term "new look" is an old one in social psychology. It was used 30 to 40 years ago as the designation for the school of thought which held that "basic" psychological processes such as perception, cognition, learning, and memory could be influenced by attitudes, motives, and values. There are still lessons to be learned from that period, and the new "new look" that is now emerging incorporates some of these same themes, albeit in the context of changing issues and emphases.


Attribution Einstellung (Psychol.) Nation Persuasion Stereotyp Urteil (Soz.) communication social psychology

Editors and affiliations

  • J. Richard Eiser
    • 1
  1. 1.Department of PsychologyUniversity of ExeterExeterEngland

Bibliographic information