© 2013

Rapid Serial Visual Presentation

Design for Cognition

  • Provides a clear description of RSVP and illustrates its many possible applications to tasks including e-commerce, video fast-forwarding and rewind, TV channel searching and news browsing

  • Offers guidance – based on empirical but persuasive evidence – to interaction designers interested in considering the application of RSVP within their products

  • Includes hitherto unpublished studies of gaze behaviour, clarifying this effect and providing evidence to trigger further research


Part of the SpringerBriefs in Computer Science book series (BRIEFSCOMPUTER)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Robert Spence, Mark Witkowski
    Pages 1-18
  3. Robert Spence, Mark Witkowski
    Pages 19-29
  4. Robert Spence, Mark Witkowski
    Pages 31-46
  5. Robert Spence, Mark Witkowski
    Pages 47-60
  6. Robert Spence, Mark Witkowski
    Pages 61-82
  7. Robert Spence, Mark Witkowski
    Pages 83-102
  8. Back Matter
    Pages 103-110

About this book


A powerful new image presentation technique has evolved over the last twenty years, and its value demonstrated through its support of many and varied common tasks. Conceptually, Rapid Serial Visual Presentation (RSVP) is basically simple, exemplified in the physical world by the rapid riffling of the pages of a book in order to locate a known image.

Advances in computation and graphics processing allow RSVP to be applied flexibly and effectively to a huge variety of common tasks such as window shopping, video fast-forward and rewind, TV channel selection and product browsing. At its heart is a remarkable feature of the human visual processing system known as pre-attentive processing, one which supports the recognition of a known image within as little as one hundred milliseconds and without conscious cognitive effort.

Knowledge of pre-attentive processing, together with extensive empirical evidence concerning RSVP, has allowed the authors to provide useful guidance to interaction designers wishing to explore the relevance of RSVP to an application, guidance which is supported by a variety of illustrative examples.


Eye-gaze Fixation Gaze Behaviour Gaze Travel Interaction Design RSVP Rapid Serial Visual Presentation Saccade Steady Gaze Video Search Visual Pursuit Visual Search

Authors and affiliations

  1. 1.Department of Electrical and ElectronicImperial College LondonLondonUnited Kingdom
  2. 2.Department of Electrical and ElectronicImperial College LondonLondonUnited Kingdom

Bibliographic information

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