© 2013

Personas - User Focused Design


  • The first book on personas to be founded from research

  • Provides guidelines and templates to write personas and scenarios

  • Contains numerous cases and material from industrial projects


Part of the Human–Computer Interaction Series book series (HCIS, volume 15)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Lene Nielsen
    Pages 1-24
  3. Lene Nielsen
    Pages 25-35
  4. Lene Nielsen
    Pages 37-44
  5. Lene Nielsen
    Pages 45-48
  6. Lene Nielsen
    Pages 49-57
  7. Lene Nielsen
    Pages 59-79
  8. Lene Nielsen
    Pages 81-86
  9. Lene Nielsen
    Pages 87-89
  10. Lene Nielsen
    Pages 91-98
  11. Lene Nielsen
    Pages 99-125
  12. Lene Nielsen
    Pages 127-128
  13. Lene Nielsen
    Pages 129-154
  14. Back Matter
    Pages 155-158

About this book


People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.

Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.

With contributions from professionals from Australia, Brazil, Finland, Japan, Russia, and the UK presenting real-world examples of persona method, this book will provide readers with valuable insights into this exciting research area. The inspiration to create user descriptions includes character-driven narratives, and the film Thelma & Louise is analyzed in order to understand how the development process can also be an engaging story in various professional contexts.

With a solid foundation in her own research at the IT University of Copenhagen and more than five years of experience in solving problems for businesses, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences she has developed her own approach to the method – 10 Steps to Personas. Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products.


Innovation Personas Scenarios User Focused Design User Understanding

Authors and affiliations

  1. 1.Design Culture, Mobility, CommunicationIT University CopenhagenCopenhagenDenmark

Bibliographic information

  • Book Title Personas - User Focused Design
  • Authors Lene Nielsen
  • Series Title Human–Computer Interaction Series
  • DOI
  • Copyright Information Springer-Verlag London 2013
  • Publisher Name Springer, London
  • eBook Packages Computer Science Computer Science (R0)
  • Hardcover ISBN 978-1-4471-4083-2
  • Softcover ISBN 978-1-4471-5903-2
  • eBook ISBN 978-1-4471-4084-9
  • Series ISSN 1571-5035
  • Edition Number 1
  • Number of Pages X, 158
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics User Interfaces and Human Computer Interaction
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
IT & Software
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking
Energy, Utilities & Environment


Alan Arnfeld, Best Practice Bank, Abingdon, United Kingdom

Excerpts from full review posted Mar 4 2013 to Computing Reviews [Review #: CR140980]

…There are many examples of persona creation templates, but this book tackles head on the remaining issues in the practical process of creating persona descriptions. Nielsen proposes ten steps to achieve this in a methodological and scientific manner. Each chapter describes the practical activities to be completed, with references to real-world projects; there are also theoretical and academic references for readers requiring such information…