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Corporate Plasticity

How to Change, Adapt, and Excel

  • Authors
  • Laurent Chevreux
  • Wim Plaizier
  • Christian Schuh
  • Wayne Brown
  • Alenka Triplat

Table of contents

  1. Front Matter
    Pages i-xi
  2. The Corporate Plasticity Manifesto

    1. Front Matter
      Pages 1-1
    2. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 3-6
    3. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 7-11
    4. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 12-30
    5. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 31-31
  3. Plasticity at Play

    1. Front Matter
      Pages 31-31
    2. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 33-37
    3. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 39-42
    4. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 43-46
    5. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 47-49
    6. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 51-52
    7. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 53-54
    8. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 55-57
    9. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 59-60
    10. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 61-63
    11. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 65-67
    12. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 69-72
    13. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 73-75
    14. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 77-79
    15. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 81-84
    16. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 85-86
    17. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 87-90
    18. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 91-93
    19. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 95-97
    20. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 99-100
    21. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 101-102
    22. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 103-105
    23. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 107-108
    24. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 109-110
    25. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 111-113
    26. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 115-116
    27. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 117-119
    28. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 121-122
    29. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 123-124
    30. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 125-126
    31. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 127-128
    32. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 129-131
  4. The Way Forward

    1. Front Matter
      Pages 133-133
    2. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 135-135
    3. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 137-139
    4. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 141-143
    5. Laurent Chevreux, Wim Plaizier, Christian Schuh, Wayne Brown, Alenka Triplat
      Pages 145-148
  5. Back Matter
    Pages 149-152

About this book

Introduction

What do The Beatles, Apollo 13, the Roman military, a pack of wolves, and the very best companies in the world all have in common? Answer: Plasticity. They can change, adapt, and excel as the situation requires.

In most organizations, strategy and functional excellence get the most attention. But even the best of either provides only limited long-term advantage. Highly effective organizations add Plasticity as a third dimension and rack up stellar breakthroughs—again and again. It is the key ingredient that allows strategy and functional excellence to deliver value.

As the authors show in Corporate Plasticity: How to Change, Adapt, and Excel, Plasticity also enables great organizations to break down barriers and collaborate in the pursuit of a common objective, and to reconfigure or rewire themselves to face down challenges or reach ever-stronger competitive positions.

Through entertaining stories and astute analysis, this book demonstrates that Plasticity spurs sports teams to become champions, companies to book record earnings, and artists to attain worldwide fame. You can use its principles—adaptability, flexibility, fluid networks and roles, lofty goals, and innovation, among others—to achieve operational excellence, tear down silos, and create more vibrant, creative enterprises. Your organization can become not just highly profitable and fun to work for, but an organization that can change the world.

Plasticity allows an organization to choose its own destiny, become versatile, and dare more than others. Its success lies in a set of abilities called the Magic 7:

  • Purpose: Your company must discover, select, and express what it is meant for.
  • Focus: Your company must have the courage to ignore everything that is not in line with its purpose, and then see that purpose through.
  • Culture: Your company must create the conditions that allow people to work across boundaries and outside of predefined roles.
  • Spirit: Your company must inspire people to feel part of a cause that is bigger than they are.
  • Networking: Your company must provide the means, freedom, and encouragement for people to nurture and grow their internal and external networks continuously.
  • Knowledge: Your company must encourage experts to provide their knowledge and make it readily available to everyone who needs it.
  • Leadership: Your company's leaders must model and personify the characteristics they want others to adopt.

Silo thinking? Poor collaboration? Weak earnings? Strategies that gain no traction? Corporate Plasticity: How to Change, Adapt, and Excel is the answer. It shows you how to cultivate each of the seven disciplines to infuse Plasticity in an organization. That—along with razor-sharp strategy and crisp execution—will unleash the power you need to reach both personal and corporate goals. You might even change the world.

Bibliographic information

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