Exporting

The Definitive Guide to Selling Abroad Profitably

  • Authors
  • Laurel J. Delaney

Table of contents

  1. Front Matter
    Pages i-xx
  2. Building Your Foundations for Exporting

    1. Front Matter
      Pages 1-1
    2. Laurel J. Delaney
      Pages 3-14
    3. Laurel J. Delaney
      Pages 15-28
    4. Laurel J. Delaney
      Pages 29-46
    5. Laurel J. Delaney
      Pages 47-63
  3. Creating and Using Online Marketing Platforms

    1. Front Matter
      Pages 65-65
    2. Laurel J. Delaney
      Pages 67-81
    3. Laurel J. Delaney
      Pages 83-96
    4. Laurel J. Delaney
      Pages 115-135
    5. Laurel J. Delaney
      Pages 137-149
    6. Laurel J. Delaney
      Pages 151-171
  4. Mapping Out Your Export Journey

    1. Front Matter
      Pages 173-173
    2. Laurel J. Delaney
      Pages 175-188
    3. Laurel J. Delaney
      Pages 189-208
    4. Laurel J. Delaney
      Pages 221-237
    5. Laurel J. Delaney
      Pages 239-256
  5. Developing Sales and Distribution Capabilities

    1. Front Matter
      Pages 257-257

About this book

Introduction

"Delaney's excellent book truly is the definitive guide. It easily and thoroughly explains everything you need to know." Steve Strauss, USA Today

"Exporting: The Definitive Guide to Selling Abroad Profitably is generously sprinkled with Notes and Tips that deliver concise, insightful bursts of advice and counsel. These suggestions alone are worth the price of the book. From planning to execution, Laurel Delaney is like a trusted guide—encouraging one forward, pointing out potential pitfalls, and helping navigate the way through the exciting and challenging world of exporting." John N. Popoli, President and CEO, Lake Forest Graduate School of Management

"I highly recommend this book to anyone looking to export. The real world, nuts and bolts kind of advice and information it contains will save you money and time— and make you a more effective exporter." Steve King and Carolyn Ockels, Small Business Labs

"Exporting: The Definitive Guide to Selling Abroad Profitably is an invaluable guide to navigating the often-challenging waters of exporting." Rieva Lesonsky, SmallBizDaily

"Exporting: The Definitive Guide to Selling Abroad Profitably is the 'how to' manual on how to grow USA factories jobs. Step by step and easy to read." Drew Greenblatt, CEO, Marlin Steel

"If you intend to grow your business beyond the U.S. border, Exporting: The Definitive Guide to Selling Abroad Profitably is a great place to start." Anita Campbell, founder of Small Business Trends

"As a valued Chapter Chair of the Women Presidents' Organization, Laurel Delaney has addressed a key issue our members face. While 25% of our members are international, another 25% would like to do business internationally. This book is a powerful guide that will help empower business owners and entrepreneurs by giving them everything they need to know about exporting." Dr. Marsha Firestone, President and Founder of the Women Presidents’ Organization

"Exporting: The Definitive Guide to Selling Abroad Profitably takes the fear out of going global. It provides a step-by-step roadmap with very detailed and practical advice. From helping to identify markets to developing the relationships necessary for sales and distribution--this book is a must-have for any business trying to expand globally and profitably." Ellen A. Rudnick, Executive Director and Clinical Professor, Polsky Center for Entrepreneurship and Innovation, University of Chicago, Booth School of Business

Exporting: The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners—the makers, movers, and shakers in our world—interested in taking their businesses to the next level of growth through exports.

In the old days, creating an international business was left to relatively few--those with the wherewithal to move boatloads of goods into foreign countries. But now, thanks to the Internet, businesses of all sizes have a huge new opportunity to sell both goods and services globally. Yet only 1% of all U.S. businesses export. Why?

Typically, exporting begins with unsolicited inquiries from foreign customers on the web via email, website, blog, or posting on a Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What's the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid?

Help is here—Exporting equips you with the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. It also imparts a can-do spirit on exporting, leading to greater revenues, stability, and profitability for your business. Exporting: The Definitive Guide to Selling Abroad Profitably:

  • Lays out simple steps to conduct market research, find customers, open new markets, get paid, and ship goods and services.
  • Takes you through the exporting process via the Internet and other means.
  • Shows how to use social media to expand your international presence.
  • Provides insider tips and strategies to export efficiently and profitably.
  • Explains how the U.S. government helps exporters.
  • Walks readers through the export business plan.

With 70 percent of global buying power lying outside U.S. borders, exporting is not just an option for ambitious entrepreneurs--it’s an absolute must for building and sustaining a successful future.

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4302-5792-9
  • Copyright Information Apress 2013
  • Publisher Name Apress, Berkeley, CA
  • eBook Packages Business and Economics
  • Print ISBN 978-1-4302-5791-2
  • Online ISBN 978-1-4302-5792-9
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Consumer Packaged Goods