Overview
- A definitive resource each entry is clearly defined through accurate and succinct explanations
Accessible the book is easy to use as it is fully crossreferenced and has clear subject headings. It does not assume technical knowledge
Authoritative written by Michael J. Baker, one of the leading names in marketing. He is an experienced lecturer, author and maintains a close relationship with marketing professionals
Encyclopedic in coverage making it the ideal companion to any student or professional in marketing
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Table of contents (25 chapters)
Keywords
About this book
About the author
As a prolific and highly regarded writer he is the author of over 20 books, many of which have been published by Macmillan.
Bibliographic Information
Book Title: Macmillan Dictionary of Marketing and Advertising
Authors: Michael J. Baker
DOI: https://doi.org/10.1007/978-1-349-26479-7
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Michael J. Baker 1998
Edition Number: 3
Number of Pages: XIX, 293
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing
Industry Sectors: Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Law, Oil, Gas & Geosciences, Pharma, Telecommunications