Overview
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Table of contents (20 chapters)
Keywords
About this book
Reviews
'A good book, nicely combining history with current practice, giving a valuable perspective...not only an introductory text, but a good update for existing practitioners.' - Ann Gregory, Leeds Metropolitan University
Editors and Affiliations
About the editors
Bibliographic Information
Book Title: Brands
Book Subtitle: The New Wealth Creators
Editors: Susannah Hart, John Murphy
DOI: https://doi.org/10.1007/978-1-349-26070-6
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
Softcover ISBN: 978-0-333-65909-0Published: 14 November 1997
eBook ISBN: 978-1-349-26070-6Published: 14 November 1997
Edition Number: 1
Number of Pages: XVI, 224
Topics: Marketing
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications