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© 1995

Services Marketing

Text and Cases

  • Authors
Textbook

Table of contents

  1. Front Matter
    Pages i-xii
  2. Steve Baron, Kim Harris
    Pages 1-10
  3. Steve Baron, Kim Harris
    Pages 11-20
  4. Steve Baron, Kim Harris
    Pages 21-47
  5. Steve Baron, Kim Harris
    Pages 48-75
  6. Steve Baron, Kim Harris
    Pages 76-125
  7. Steve Baron, Kim Harris
    Pages 126-157
  8. Steve Baron, Kim Harris
    Pages 158-189
  9. Steve Baron, Kim Harris
    Pages 190-211
  10. Steve Baron, Kim Harris
    Pages 212-226
  11. Steve Baron, Kim Harris
    Pages 227-234
  12. Steve Baron, Kim Harris
    Pages 235-241
  13. Back Matter
    Pages 242-254

About this book

Introduction

This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key feature of the text, giving an insight into the operation of service business not covered in the existing services marketing literature. They provide an opportunity to demonstrate how services marketing principles and frameworks can be applied to a vast range of commonly used small services, as well as to the large services.

Keywords

design marketing relationship marketing Service Design

Bibliographic information

  • Book Title Services Marketing
  • Book Subtitle Text and Cases
  • Authors Steve Baron
    Kim Harris
  • DOI https://doi.org/10.1007/978-1-349-24174-3
  • Copyright Information Macmillan Publishers Limited 1995
  • Publisher Name Palgrave, London
  • eBook Packages Palgrave Business & Management Collection Business and Management (R0)
  • Hardcover ISBN 978-0-333-61836-3
  • Softcover ISBN 978-0-333-61837-0
  • eBook ISBN 978-1-349-24174-3
  • Edition Number 1
  • Number of Pages XII, 254
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Additional Information Previously published under the imprint Palgrave
  • Topics Marketing
  • Buy this book on publisher's site
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