This is a revised and updated edition of Paul Ferguson's successful textbook. Industrial Economics has reached a crossroads in its development; the established approach, based on the neoclassical theory of the firm, is being challenged by a variety of ideas and concepts. Paramount among these are transactions costs, public choice theory and the work of the Austrian School. Industrial Economics integrates these new approaches alongside a critical exposition of traditional theory.
Advertising development economics foundation industrial economics innovation public choice success theory of the firm