Advertisement

Table of contents

  1. Front Matter
    Pages i-xvi
  2. The Formulation of Strategy

    1. Front Matter
      Pages 1-1
    2. Cliff Bowman, David Asch
      Pages 2-10
    3. Cliff Bowman, David Asch
      Pages 12-33
    4. Cliff Bowman, David Asch
      Pages 34-57
    5. Cliff Bowman, David Asch
      Pages 58-83
    6. Cliff Bowman, David Asch
      Pages 84-107
    7. Cliff Bowman, David Asch
      Pages 108-136
    8. Cliff Bowman, David Asch
      Pages 138-167
    9. Cliff Bowman, David Asch
      Pages 168-191
  3. The Implementation of Strategy

    1. Front Matter
      Pages 193-193
    2. Cliff Bowman, David Asch
      Pages 194-210
    3. Cliff Bowman, David Asch
      Pages 212-236
    4. Cliff Bowman, David Asch
      Pages 238-279
    5. Cliff Bowman, David Asch
      Pages 280-305
    6. Cliff Bowman, David Asch
      Pages 306-333
    7. Cliff Bowman, David Asch
      Pages 334-376
    8. Cliff Bowman, David Asch
      Pages 378-400
  4. Back Matter
    Pages 401-407

About this book

Introduction

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

Keywords

business management strategic management strategy

Authors and affiliations

  1. 1.Cranfield School of ManagementUK
  2. 2.The Open UniversityUK

Bibliographic information

Industry Sectors
Automotive
Chemical Manufacturing
Biotechnology
Telecommunications
Consumer Packaged Goods
Aerospace
Engineering
Pharma
Materials & Steel
Finance, Business & Banking
Electronics