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Consumer Choice

  • Gordon R. Foxall
Book

Part of the Macmillan Studies in Marketing Management book series (STMM)

Table of contents

  1. Front Matter
    Pages i-viii
  2. Gordon R. Foxall
    Pages 1-4
  3. Gordon R. Foxall
    Pages 5-40
  4. Gordon R. Foxall
    Pages 41-72
  5. Gordon R. Foxall
    Pages 73-106
  6. Back Matter
    Pages 125-149

About this book

Keywords

business consumer management marketing social science sociology

Authors and affiliations

  • Gordon R. Foxall
    • 1
  1. 1.Cranfield School of ManagementUK

Bibliographic information