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Marketing and Economics

  • Authors
  • Merlin Stone
Book

Table of contents

  1. Front Matter
    Pages i-vii
  2. Merlin Stone
    Pages 5-22
  3. Merlin Stone
    Pages 23-33
  4. Merlin Stone
    Pages 34-53
  5. Merlin Stone
    Pages 54-68
  6. Merlin Stone
    Pages 69-78
  7. Merlin Stone
    Pages 79-88
  8. Merlin Stone
    Pages 89-108
  9. Merlin Stone
    Pages 109-117
  10. Merlin Stone
    Pages 118-131
  11. Merlin Stone
    Pages 132-143
  12. Merlin Stone
    Pages 144-157
  13. Back Matter
    Pages 158-181

About this book

Keywords

Advertising brand Distribution innovation market segmentation marketing pharmaceutical industry pricing product development Promotion trust

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Law
Consumer Packaged Goods
Oil, Gas & Geosciences
Engineering