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© 1977

Organisational Buying Behaviour

The Key to More Effective Selling to Industrial Markets

  • Authors
Book

Table of contents

  1. Front Matter
    Pages i-xii
  2. Roy W. Hill, Terry J. Hillier
    Pages 16-28
  3. Roy W. Hill, Terry J. Hillier
    Pages 29-61
  4. Roy W. Hill, Terry J. Hillier
    Pages 62-89
  5. Roy W. Hill, Terry J. Hillier
    Pages 90-122
  6. Roy W. Hill, Terry J. Hillier
    Pages 123-137
  7. Roy W. Hill, Terry J. Hillier
    Pages 138-158
  8. Roy W. Hill, Terry J. Hillier
    Pages 159-173
  9. Back Matter
    Pages 174-212

About this book

Keywords

behavior buying organization organizations

Bibliographic information

  • Book Title Organisational Buying Behaviour
  • Book Subtitle The Key to More Effective Selling to Industrial Markets
  • Authors Roy Wells Hill
    Terry J. Hillier
  • Series Title Macmillan Studies in Marketing Management
  • DOI https://doi.org/10.1007/978-1-349-15823-2
  • Copyright Information Macmillan Publishers Limited 1977
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection Business and Management (R0)
  • Hardcover ISBN 978-0-333-21510-4
  • Softcover ISBN 978-0-333-21511-1
  • eBook ISBN 978-1-349-15823-2
  • Edition Number 1
  • Number of Pages XII, 212
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
  • Buy this book on publisher's site
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