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Organisational Buying Behaviour

The Key to More Effective Selling to Industrial Markets

  • Authors
  • Roy W. Hill
  • Terry J. Hillier
Book

Table of contents

  1. Front Matter
    Pages i-xii
  2. Roy W. Hill, Terry J. Hillier
    Pages 16-28
  3. Roy W. Hill, Terry J. Hillier
    Pages 29-61
  4. Roy W. Hill, Terry J. Hillier
    Pages 62-89
  5. Roy W. Hill, Terry J. Hillier
    Pages 90-122
  6. Roy W. Hill, Terry J. Hillier
    Pages 123-137
  7. Roy W. Hill, Terry J. Hillier
    Pages 138-158
  8. Roy W. Hill, Terry J. Hillier
    Pages 159-173
  9. Back Matter
    Pages 174-212

About this book

Keywords

behavior buying organization organizations

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Law
Consumer Packaged Goods
Oil, Gas & Geosciences
Engineering