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Table of contents

  1. Front Matter
    Pages i-xii
  2. The Foundations of Marketing

    1. Front Matter
      Pages 1-1
    2. Michael J. Baker
      Pages 3-14
    3. Michael J. Baker
      Pages 15-25
    4. Michael J. Baker
      Pages 26-40
  3. Evolution of Marketing Thought

    1. Front Matter
      Pages 41-41
    2. Michael J. Baker
      Pages 43-66
    3. Michael J. Baker
      Pages 67-83
    4. Michael J. Baker
      Pages 84-118
    5. Michael J. Baker
      Pages 119-131
  4. New Directions in Marketing

    1. Front Matter
      Pages 133-133
    2. Michael J. Baker
      Pages 135-147
    3. Michael J. Baker
      Pages 148-159
  5. Back Matter
    Pages 161-177

About this book

Keywords

business management marketing

Bibliographic information

  • Book Title Marketing
  • Book Subtitle Theory and Practice
  • Editors Michael J. Baker
  • Series Title Macmillan Studies in Marketing Management
  • DOI https://doi.org/10.1007/978-1-349-15703-7
  • Copyright Information Macmillan Publishers Limited 1976
  • Publisher Name Palgrave, London
  • eBook Packages Palgrave Business & Management Collection Business and Management (R0)
  • Hardcover ISBN 978-0-333-19820-9
  • Softcover ISBN 978-0-333-19821-6
  • eBook ISBN 978-1-349-15703-7
  • Edition Number 1
  • Number of Pages XII, 177
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Additional Information Previously published under the imprint Palgrave
  • Topics Marketing
  • Buy this book on publisher's site
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