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© 1976

International Marketing Management

  • Authors
Book

Table of contents

  1. Front Matter
    Pages i-ix
  2. The Issues in Exporting

    1. Front Matter
      Pages 1-1
    2. James M. Livingstone
      Pages 3-23
    3. James M. Livingstone
      Pages 24-36
    4. James M. Livingstone
      Pages 37-48
    5. James M. Livingstone
      Pages 61-74
  3. The Process of Exporting

    1. Front Matter
      Pages 75-75
    2. James M. Livingstone
      Pages 77-89
    3. James M. Livingstone
      Pages 90-111
    4. James M. Livingstone
      Pages 112-128
  4. Wider Aspects of International Marketing

    1. Front Matter
      Pages 129-129
    2. James M. Livingstone
      Pages 131-154
  5. Back Matter
    Pages 155-170

About this book

Keywords

Advertising brand communication Distribution international marketing market research marketing marketing management Motive pricing product life-cycle Promotion trust

Bibliographic information

  • Book Title International Marketing Management
  • Authors James M. Livingstone
  • Series Title Macmillan Studies in Marketing Management
  • DOI https://doi.org/10.1007/978-1-349-15653-5
  • Copyright Information Macmillan Publishers Limited 1976
  • Publisher Name Palgrave, London
  • eBook Packages Palgrave Business & Management Collection Business and Management (R0)
  • Hardcover ISBN 978-0-333-19236-8
  • Softcover ISBN 978-0-333-19237-5
  • eBook ISBN 978-1-349-15653-5
  • Edition Number 1
  • Number of Pages IX, 170
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
  • Buy this book on publisher's site
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