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Table of contents

  1. Front Matter
    Pages i-xii
  2. Nessim Hanna, H. Robert Dodge
    Pages 1-13
  3. Nessim Hanna, H. Robert Dodge
    Pages 14-29
  4. Nessim Hanna, H. Robert Dodge
    Pages 30-38
  5. Nessim Hanna, H. Robert Dodge
    Pages 39-50
  6. Nessim Hanna, H. Robert Dodge
    Pages 51-65
  7. Nessim Hanna, H. Robert Dodge
    Pages 66-77
  8. Nessim Hanna, H. Robert Dodge
    Pages 78-95
  9. Nessim Hanna, H. Robert Dodge
    Pages 96-112
  10. Nessim Hanna, H. Robert Dodge
    Pages 113-132
  11. Nessim Hanna, H. Robert Dodge
    Pages 133-141
  12. Nessim Hanna, H. Robert Dodge
    Pages 142-154
  13. Nessim Hanna, H. Robert Dodge
    Pages 155-170
  14. Nessim Hanna, H. Robert Dodge
    Pages 171-185
  15. Nessim Hanna, H. Robert Dodge
    Pages 186-194
  16. Nessim Hanna, H. Robert Dodge
    Pages 195-211
  17. Back Matter
    Pages 213-216

About this book

Introduction

Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.

Keywords

competition economic theory inflation life cycle manufacturing marketing pricing service success

Authors and affiliations

  1. 1.Northern Illinois UniversityUSA
  2. 2.Department of MarketingEastern Michigan UniversityUSA

Bibliographic information

  • Book Title Pricing
  • Book Subtitle Policies and Procedures
  • Authors Robert Dodge
    Nessim Hanna
  • DOI https://doi.org/10.1007/978-1-349-14477-8
  • Copyright Information Nessim Hanna and H. Robert Dodge 1995
  • Publisher Name Palgrave, London
  • eBook Packages Palgrave Business & Management Collection Business and Management (R0)
  • Softcover ISBN 978-0-333-69413-8
  • eBook ISBN 978-1-349-14477-8
  • Edition Number 1
  • Number of Pages XII, 232
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Additional Information Previously published under the imprint Palgrave
  • Topics Marketing
  • Buy this book on publisher's site
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