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Palgrave Macmillan

Retail Power Plays

From Trading to Brand Leadership

  • Book
  • © 1997

Overview

Authors:
  1. Andrew Wileman
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  2. Michael Jary
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Table of contents (18 chapters)

  1. Different Perspectives

    1. The Financial Services Supermarket

      • Andrew Wileman, Michael Jary
      Pages 183-195

    2. The Producer Perspective: Partnerships and Paranoia

      • Andrew Wileman, Michael Jary
      Pages 196-210

  2. Back Matter

    Pages 211-213
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  3. Looking Forward

    1. Front Matter

      Pages 215-215
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    2. Retailing Without Frontiers

      • Andrew Wileman, Michael Jary
      Pages 217-227

    3. Multi-business Retailing: Sum and Parts

      • Andrew Wileman, Michael Jary
      Pages 228-239

    4. Home Shopping: From Mail Order to the Virtual Mall

      • Andrew Wileman, Michael Jary
      Pages 240-250

    5. Summary and Conclusion

      • Andrew Wileman, Michael Jary
      Pages 255-269

  4. Back Matter

    Pages 251-254
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  5. Back Matter

    Pages 270-280
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Keywords

About this book

How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.

Reviews

'How far can retailers go in developing and exploiting their own brands? According to a new book, the potential is already a reality in the UK.' - Stephen Foster, Analysis

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