Retail Power Plays: From Trading to Brand Leadership

  • Authors
  • Andrew¬†Wileman
  • Michael¬†Jary

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Introduction

    1. Andrew Wileman, Michael Jary
      Pages 1-8
  3. The Context

    1. Front Matter
      Pages 9-9
    2. Andrew Wileman, Michael Jary
      Pages 11-32
    3. Andrew Wileman, Michael Jary
      Pages 33-52
    4. Back Matter
      Pages 53-54
  4. Brand-building Strategies in Four Sectors

    1. Front Matter
      Pages 55-55
    2. Andrew Wileman, Michael Jary
      Pages 57-70
    3. Andrew Wileman, Michael Jary
      Pages 71-77
    4. Andrew Wileman, Michael Jary
      Pages 78-89
    5. Andrew Wileman, Michael Jary
      Pages 90-107
    6. Back Matter
      Pages 108-110
  5. Managing Retail Brands

    1. Front Matter
      Pages 111-111
    2. Andrew Wileman, Michael Jary
      Pages 113-122
    3. Andrew Wileman, Michael Jary
      Pages 123-133
    4. Andrew Wileman, Michael Jary
      Pages 134-152
    5. Andrew Wileman, Michael Jary
      Pages 153-167
    6. Andrew Wileman, Michael Jary
      Pages 168-175
    7. Back Matter
      Pages 176-180
  6. Different Perspectives

    1. Front Matter
      Pages 181-181

About this book

Introduction

How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.

Keywords

brand branding marketing Organisation Retail Brand retailing Shareholder Value

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-14378-8
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 1997
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-14380-1
  • Online ISBN 978-1-349-14378-8
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Electronics
Telecommunications
Consumer Packaged Goods