Better Business by Phone

A Guide to Effective Telebusiness Management

  • Authors
  • Valerie O’Dea

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Practical telebusiness and the company plan

    1. Front Matter
      Pages 1-1
    2. Valerie O’Dea
      Pages 3-19
    3. Valerie O’Dea
      Pages 20-26
    4. Valerie O’Dea
      Pages 27-43
  3. Practical telebusiness and the management plan

    1. Front Matter
      Pages 45-45
    2. Valerie O’Dea
      Pages 47-57
    3. Valerie O’Dea
      Pages 101-130
  4. Practical Telebusiness and the Telemarketeer

    1. Front Matter
      Pages 133-133
    2. Valerie O’Dea
      Pages 135-151
    3. Valerie O’Dea
      Pages 152-164
    4. Valerie O’Dea
      Pages 165-171
    5. Valerie O’Dea
      Pages 172-178
    6. Valerie O’Dea
      Pages 179-198
  5. Back Matter
    Pages 199-233

About this book


This book is not just about managing people, or selling by telephone. It doesn't just help you to set up and manage a datebase or understand the telecommunications terms used by I.T. professionals. It won't just tell you how to integrate the telephone into marketing strategy, how to use it as a cash collection tool or how to recruit telebusiness staff. It will however explain all these things in simple and practical terms, answering all the questions you may have about the growing field of telebusiness.

Whether you are senior manager or operational practitioner "Better Business by 'Phone" provides up to date information in an easy reference format - all you require in one book. Written by a management training consultant who works daily with business people like yourself who have to combine business red tape, politics and theory with operational and personnel restrictions and expectations.

The telephone is under used, under exploited and has not yet reached its full potential as a business tool. This book will assist you to follow the path of a minority of businesses who have succeeded in making the telephone not just an integral and profitable but central and respected business resource.


business business strategy communication information management marketing minority service strategy Telemarketing trust

Bibliographic information

  • DOI
  • Copyright Information Macmillan Publishers Limited 1998
  • Publisher Name Palgrave, London
  • eBook Packages Engineering
  • Print ISBN 978-0-333-66909-9
  • Online ISBN 978-1-349-14195-1
  • Buy this book on publisher's site