Advertisement

Marketing in Evolution

Essays in Honour of Michael J. Baker

  • Susan A. Shaw
  • Neil Hood

About this book

Introduction

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

Keywords

Distribution innovation international marketing marketing relationship marketing

Editors and affiliations

  • Susan A. Shaw
    • 1
  • Neil Hood
    • 2
  1. 1.Strathclyde UniversityUK
  2. 2.Department of MarketingUniversity of StrathclydeUK

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods
Engineering