© 1994

Becoming World Class

  • Authors

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Clive Morton
    Pages 1-13
  3. Clive Morton
    Pages 14-28
  4. Clive Morton
    Pages 97-134
  5. Clive Morton
    Pages 135-168
  6. Clive Morton
    Pages 169-188
  7. Back Matter
    Pages 219-257

About this book


This book addresses the issues concerned with the achievement of world class competitiveness by major international companies. It is the story of creating success where failure was endemic and demonstrating that so-called Japanese management techniques can be applied elsewhere by other western companies to attain market supremacy. It is a book based on personal experience but related to theory and thus is of use to the reader trying to change where they work for the better as well as providing answers to a number of commonly asked questions: * Why are the Japanese so consistently successful? * Can we compete and become World Class using our culture and Japanese management techniques? * Is there a manufacturing future for the UK and Europe in the face of competition from the Pacific Basin? * How do we achieve world class competitiveness? How do you start this in your business?


business management Personal

About the authors

CLIVE MORTON has a portfolio career as Business Development Director at Anglian Water; Chair of Peterborough Hospitals and other non-executive roles; Visiting Professor at Middlesex, Newcastle and Northumbria Universities; and is now an independent consultant on World Class Strategies and Board Development.

Bibliographic information

Industry Sectors
Finance, Business & Banking


'I learnt a great deal from (Becoming World Class) and I would be surprised if there is ... anybody who wants to do business with the Japanese or to succeed in world competitive terms who will not find something worthwhile in this book.' - Sir John Harvey-Jones