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International Marketing and Purchasing

A Survey among Marketing and Purchasing Executives in Five European Countries

  • Editors
  • Peter W. Turnbull
  • Malcolm T. Cunningham

Table of contents

  1. Front Matter
    Pages i-xv
  2. Peter W. Turnbull, Malcolm T. Cunningham
    Pages 1-18
  3. Peter W. Turnbull, Malcolm T. Cunningham
    Pages 19-57
  4. Peter W. Turnbull, Malcolm T. Cunningham
    Pages 58-95
  5. Peter W. Turnbull, Malcolm T. Cunningham
    Pages 96-128
  6. Back Matter
    Pages 129-133

About this book

Keywords

brand communication data analysis design empirical research innovation international marketing market research market segmentation marketing Motive product development Promotion reputation trust

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods
Engineering