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Table of contents

  1. Front Matter
    Pages i-xv
  2. M. J. Baker
    Pages 1-18
  3. Kenneth Simmonds
    Pages 19-25
  4. J. A. Bound
    Pages 44-55
  5. Michael J. Thomas
    Pages 86-107
  6. Back Matter
    Pages 109-110

About this book

Keywords

business management marketing

Editors and affiliations

  • Michael J. Baker
    • 1
  1. 1.University of StrathclydeUK

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods