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Table of contents

  1. Front Matter
    Pages i-xiv
  2. Michael J. Baker
    Pages 1-23
  3. Michael J. Baker
    Pages 24-47
  4. Michael J. Baker
    Pages 73-83
  5. Michael J. Baker
    Pages 153-169
  6. Michael J. Baker
    Pages 170-182
  7. Back Matter
    Pages 183-209

About this book

Keywords

business management marketing

Authors and affiliations

  • Michael J. Baker
    • 1
  1. 1.Department of MarketingUniversity of StrathclydeUK

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods