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© 2016

Making Innovation Last: Volume 2

Sustainable Strategies for Long Term Growth

Book

Table of contents

  1. Front Matter
    Pages i-xix
  2. Organizational Processes for Innovations

    1. Front Matter
      Pages 1-1
    2. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 3-47
    3. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 49-98
    4. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 99-174
    5. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 175-208
  3. Launching Innovations in the Market

    1. Front Matter
      Pages 209-209
    2. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 211-271
    3. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 273-327
    4. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 329-376
    5. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 377-439
    6. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 441-444
  4. Back Matter
    Pages 445-456

About this book

Introduction

Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

Keywords

creativity Diffusion innovation marketing organization organizations service strategy

Authors and affiliations

  1. 1.INSEADSorbonne UniversitésFrance
  2. 2.Grenoble Ecole de ManagementFrance

About the authors

Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. His research interests involve the marketing of innovations, marketing strategy and statistical analysis of management data. ISI web of knowledge identifies Hubert Gatignon as a Highly Cited Researcher and he is the recipient of the 2014 EMAC Distinguished Marketing Scholar Award. Dr. Gatignon is an Associate Editor of JMR and he serves on the editorial boards of several leading marketing journals.


David Gotteland is Professor of Marketing at Grenoble Ecole de Management, France and has been visiting Scholar at INSEAD. His research interests include innovation strategies and the strategic orientation of firms. He has served as both the Head of and the Scientific Advisor of the Marketing Department at Grenoble Ecole de Management.


Christophe Haon is Professor of Marketing at Grenoble Ecole de Management, France. He is interested in marketing strategy and especially in new product and service development. He is currently the Scientific Advisor of the Marketing Department and the Leader of the Marketing Research Team at Grenoble Ecole de Management.

Bibliographic information

Industry Sectors
Automotive
Chemical Manufacturing
Biotechnology
Telecommunications
Consumer Packaged Goods
Aerospace
Engineering
Pharma
Materials & Steel
Finance, Business & Banking
Electronics