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The Biological Bases of Economic Behaviour

A Concise Introduction

  • David McFarland

Table of contents

  1. Front Matter
    Pages i-viii
  2. David McFarland
    Pages 1-25
  3. David McFarland
    Pages 26-49
  4. David McFarland
    Pages 50-71
  5. David McFarland
    Pages 72-89
  6. Back Matter
    Pages 90-122

About this book

Introduction

Human genetics has changed little over the past 20,000 years, but human economic behaviour has changed a lot. These changes are probably due to human cultural evolution. But studies of human hunter-gatherers, and of a variety of other animal species, show that their micro-economic behaviour is much the same. Whereas the standard economic analysis focuses on money, the biological approach brings time and energy into the analysis. Moreover, humans and other animals tested under laboratory conditions do not exhibit the complexity of the results of field studies. In other words, results obtained in the real world are not the same as those obtained in the laboratory.
 
The Biological Bases of Economic Behaviour invites readers to approach micro-economics from a biological viewpoint, in a clear and introductory manner.

Keywords

Animal economics anthropology economic trade-offs economic rationality behaviour behavioural economics decision making economic theory economics microeconomics rational choice strategy

Authors and affiliations

  • David McFarland
    • 1
  1. 1.Balliol CollegeUniversity of OxfordUK

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-137-56806-9
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Economics and Finance
  • Print ISBN 978-1-137-56808-3
  • Online ISBN 978-1-137-56806-9
  • Buy this book on publisher's site
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