© 2012

The Art of the Pitch

Persuasion and Presentation Skills that Win Business

  • Authors

Table of contents

  1. Front Matter
    Pages I-XI
  2. Peter Coughter
    Pages 1-6
  3. Peter Coughter
    Pages 7-25
  4. Peter Coughter
    Pages 27-50
  5. Peter Coughter
    Pages 51-67
  6. Peter Coughter
    Pages 69-81
  7. Peter Coughter
    Pages 83-109
  8. Peter Coughter
    Pages 111-129
  9. Peter Coughter
    Pages 131-149
  10. Peter Coughter
    Pages 151-164
  11. Peter Coughter
    Pages 165-188
  12. Peter Coughter
    Pages 189-211
  13. Peter Coughter
    Pages 213-223
  14. Peter Coughter
    Pages 225-229
  15. Back Matter
    Pages 231-240

About this book


Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.


communication marketing success Public Relations Organization

About the authors

Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences


Praise for Peter's Seminar Presentation Skills Workshops:

'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R

'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt

'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency