Capture the Mindshare and the Market Share Will Follow

The Art and Science of Building Brands

  • Authors
  • Libby Gill

Table of contents

  1. Front Matter
    Pages i-v
  2. Libby Gill
    Pages 1-6
  3. Libby Gill
    Pages 7-28
  4. Libby Gill
    Pages 29-52
  5. Libby Gill
    Pages 53-78
  6. Libby Gill
    Pages 79-108
  7. Libby Gill
    Pages 109-141
  8. Libby Gill
    Pages 143-173
  9. Libby Gill
    Pages 175-204
  10. Libby Gill
    Pages 205-209
  11. Back Matter
    Pages 217-234

About this book


Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.


brand business consumer methodology Microsoft organization organizations research success trust

Bibliographic information

Industry Sectors
Finance, Business & Banking
Oil, Gas & Geosciences